Evaluation Q3 - Audience Feedback

What have you learned from your audience feedback?

For our audience feedback, we targeted our audience in a number of different ways. One of the ways we did this was through an online survey on the website, SurveyMonkey. Here are our results:




We also did a written survey after showing a large group of people of different ages in our media room. These had longer questions and required more details of what our audience wanted.

Age Group

Our age group we asked to watch our film trailer ranged from 15-19 as they were all students at school. This reflected our target audience quite accurately as we aim our film at young adults, mainly females.

Gender

We had 7 females and 2 males. This was appropriate because our target audience is female.

1) Specific examples of films you like

We got a range of answers here, including teen classics such as 'Mean Girls' and 'Friends with Benefits'. Also, there seemed to be a strong favour of romantic films such as 'Dear John' and 'The Vow', both of which we took inspiration from in order to put together our trailer.

2) What films do you usually prefer to go and see?

Our audience mainly seem to go and see Hollywood Blockbusters and British films. One audience member answered 'Independent Films'. This indicates a slightly subvert of our target audience, as our film is an independent film. However, our audience could also prefer Hollywood films as the romance genre is usually a product of Hollywood production companies.

3) What influences you to see a film?

Many people answered multiple incentives for this answer. They all put trailer, and many put YouTube and word of mouth. This is useful for us as we are showing them a trailer which they have  clearly had experience watching.

4) Does the genre (romance) interest you?

Six of our members answered 'yes' and three answered 'no'. Two of the three nos were males. This is probably some reflection on the fact that it is largely females who are interested in romance films.

5) After viewing the trailer, would you be likely to go and see the film?

Our audience members mainly answered yes except the two males answered no. Two of the females answered 'yes, eventually' which shows they do not feel an immediate pull towards the film from the trailer.

6) Why?

Some people said because the film looked 'interesting' and others said that they wanted to know what happened next and enjoyed the cliffhanger aspect of the trailer as we did not give too much away of the narrative. One person said that they wanted to see it because it looked like a good 'classic romance film. This was encouraging because it suggests we got the genre right. The two boys who said they did not want to see the film said that this was because it was not their 'kind of film' and one suggested it needed more humour in order to suit their preference. This is understandable and to be expected as we did not aim the film at males as they tend to generally seem to be more suited to comedies or action films.

7) What do you understand of the narrative/plot of the film?

Most of our audience seemed to be able to understand the main narrative of the film and get the idea at least that it is about a relationship between a couple. Everybody comprehended that adult life takes a strain on the relationship and eventually could lead to them breaking apart.

8) Should more or less of the narrative been shown?

Six members said less narrative should have been shown, and three said the right amount was shown. This is because they wanted more mystery to be left unsolved so that they would be made more likely to want to go and see the film. However, Willa and I tried to make it so that the ending was unclear and the audience would wonder whether Grace and Isaac ended up happy or sad.

9) What aspect(s) of the narrative interest you most?

People seemed to be interested in the break up of Isaac and Grace and the dark relationship between Isaac and his secretary, many people said that the outcome of the relationship between Isaac and Grace was unclear so they wanted to know what happened and if they stayed together living happily ever after or they had a foreboding relationship ending in a heart-wrenching break up.

10) What is the film's USP (unique selling point)?

Most of our survey-doers recognised that the various unique selling points of our film, which was the  gritty romance genre, and the good looking actors. However, the audience did not get that we were attempting to push the awards it had won.

11) Suggestions of how the film could be improved?

Most people said that we could have improved the quality of the voiceovers, and some said less should have been given away.

12) What do you think of the title? Is it appropriate?

People generally liked the title, and one female pointed out that it was useful as it suggested different extents of separation and the process breaking up rather than 'clean cut' separation.

Poster and Magazine Feedback:

W.H. B.M.